Go behind the scenes of GCI's Super Bowl commercial photography campaign featuring Olympic gold medalist Kikkan Randall and Olympic swimmer Lydia Jacoby. Learn how commercial photography supports national advertising campaigns through strategic planning, collaboration, and marketing-focused imagery.

Choosing the right brand photographer is about more than liking someone’s style. This post breaks down what creative business owners should look for, from portfolio alignment and experience to communication, editing style, and long-term value.